PPC or pay-per-click is the digital marketing technique where you, the advertiser, buy visitors for each click, that is, you bid for placing your advertisement on search engines to lure visitors. For example, if a user searches for keyword ‘a part of the name of the company” our ad will display on your search engine. Every time a user clicks the ad on the search engine, the advertiser has to pay a small amount to the search engine. The amount paid to the search engine is small when compared to the amount of business you get. The key to success through PPC is correct keyword and search engine platform, which is where our team’s resourcefulness comes into use...